And the Award for ‘Pampers Super Star’ goes to...

Here’s a treat for all those mummies and daddies out there who love to capture their baby’s cute, adorable and sometimes amazingly funny moments in the lens of their cameras. Pampers Pakistan has yet again come up with a unique video competition giving babies all over Pakistan a chance to become Pampers Super Stars!

The Pampers Super Star competition is commencing from 1^st February and will continue till 6^th March 2010. All you have to do is make a video of your baby playing, dancing or doing something really funny or awfully cute and then go to Pampers Pakistan website, upload the video, ensure that your video gets the most votes and your baby could be among the winning Pampers Super Stars.

This competition is valid only for babies of ages 6 months to 3.5 years and the winner of the competition will be decided on the basis of maximum number of online and SMS votes received. There will be a total of 10 winners and each of the 10 winning babies will get free supply of Pampers for one year and they will be promoted as the “Pampers Super Stars.”

If you think your baby has what it takes to be in the lime light, shine like a twinkling little star then I suggest you grab a camera and start filming your baby’s activities. You never know when your baby does that pamper shaking dance or makes that cute little face or sings an award winning opera and you surely don’t wana miss it!

So here I leave you creative mommies and daddies with your cute little babies but before I go, let there be…LIGHTS, CAMERA, and ACTION!!!

Ufone’s theme for 2010 – Spreading Smiles!

Ufone is one of the big 5 telecom companies of our country and it is definitely one of the pioneer companies who were at the forefront of our telecom industry’s early development phase. Last Friday, Ufone celebrated its 9^th birthday and the whole theme around the birthday celebration campaign was revolving around collecting smiles from across the nation. On their 9^th birthday, I extend my warm wishes to Ufone and good luck for the years ahead.

It is true that Ufone has spread smiles everywhere, may it be in the form of offering economical packages to its customers or coming up with hilarious ad campaigns for everyone for last 9 years. I must say I always adored Ufone for its creative ad campaigns. The way Ufone has adopted humor to create a niche for itself in the advertising clutter and chaos, it is really worth appreciation. I just can’t help but smile every time I see a new Ufone commercial on television.

This year’s theme for Ufone is “Spreading Smiles” and they initiated the process right from the celebration time of their 9^th birthday. Ufone, on its 9^th birthday asked its customers to send smiles to Ufone by sending birthday wishes and well quite a hundred and thousands of their satisfied customers did so by sending them their smiles in order to participate with Ufone in its birthday celebration.

As much as I enjoy watching Ufone’s commercials, I am equally concerned about the longevity of the same old fun and frolic theme in all of their ad campaigns. There is no denying the fact that people tend to like and recall funny ads more than other rather serious ads but at the same time, an ad campaign also depicts a brand’s personality. So far, Ufone is slapstick, comedy show kind of brand and as much as they want to spread smiles, I am of the view they need to get a little serous to identify them as a brand with a superior persona.

Ufone says it’s all about U but then not all of ‘you’ is funny, jolly, happy go lucky person. Especially the professional people or the corporate class wants some level of sophistication in everything they are using. Also, just as a cultured witty person is always preferred over a person cracking jokes all the time, a brand that encompasses a little bit of all traits is a brand for everyone than one which only incorporates one trait.

One thing I am pretty sure though, if the more serious professional class is not what they are targeting then it’s fun-loving nature will help Ufone go miles by spreading smiles! :)