Mobilink latest ad- Super Duper Hit!

Mobilink has come up with a new ad which is hilarious. It is funny and it has completely up the game by giving Ufone a very tough time. Till now Ufone always thought that by making jokes of others, making silly, stupid and funny ads, they will be able to hide their weak offers and bad services but just because they made people laugh all the time, people forgot how bad their services and offer are.

Jazz new offer is totally a killer and it has no doubt killed Ufone minute per free minute offer which was only making people foolish again with their funny attitude. Ufone needs to rethink their marketing strategy because the market leader mobilink has taken the ball from their court and now ufone is only left with their bunch of cartoons to come back with a better ad than Jazz.

Jazz has rocked the advertising arena with their new ad. Woohooooo!

JAZZ celebrates Valentine’s Day with Ali Zafar & Nadia Khan!

Valentine’s Day is a special day to express love, and to celebrate the spirit of love with your family, your friends or the special person in your life. JAZZ made some big plans to celebrate love by launching a series of services for its subscribers to make this Valentine’s Day memorable!

The biggest treat is JAZZ Valentine’s Day Special with Nadia Khan on Nadia Khan Show, a sweet delight which is going to feature various celebrity guests including everyone’s favorite, Ali Zafar.

This is not all, JAZZ will be celebrating this Valentine’s Day by coming to some popular hangouts in Karachi (Forum), Lahore (The Shoppe & Illusions) & Islamabad (Illusions) bringing with it fun-filled activities: quizzes, song competitions - prizes to be won!

There is an online contest by JAZZ called “Love Line Contest”, in which you have to come up with a really nice love line for your Valentine and the first 50 participants will get a chance to win goodie bags from Mobilink. To participate in the contest, log on to http://www.mobilinkgsm.com/jazz/jazz_vday.php

JAZZ will make this Valentine’s Day extra special and help you express yourself to your loved ones. So come along and JAZZ it up for your Valentine!

MobiTrack Made My Life Simpler!

I am going to be sharing with all of you my experience with a service launched by Mobilink a few months ago by the name of MobiTrack. It is a mobile navigation solution and I tell you, since I have started using it, I have been recommending it to my family and friends and you will know why. Last year, I happened to come to Islamabad to attend to a family affair. I had last visited the city years ago and hardly remembered the routes. The truth is Islamabad has transformed so beautifully in the last decade that unless you were a patient spectator overlooking all these incremental developments that took place over the last couple of years, you just can’t overcome the fact that the city has become an unfamiliar place for those who don’t live here.

I was bound to be lost in the revamped federal capital but thankfully my father saw it coming. He was concerned and enlisted the help of a close friend who uses this mobile navigation service, MobiTrack to help him install the same service on my mobile phone. He was all praises about the features it had. It seemed to good to be true. That evening my father showed me how I can use MobiTrack to locate various places nearby.

We left from home and our position was instantly picked up by the system. It showed us a complete map of where we were. Then he typed in our family friend’s house address and MobiTrack showed us the entire route from our current position to that new location. It even had a route demo and voice navigation system that would tell you when to turn left and where to take a turn to reach our destination. The best part was that it even displayed the current speed at which we were going and the time and the number of kilometers left to reach our location.

I wasn’t able to truly experience MobiTrack in real time until I actually went to Islamabad and used this service to reach McDonalds in F-10 and my relative’s house in G-8. I could easily find out the nearest petrol station to my current location and my way to Jinnah super market from my relative’s house was not a worry anymore. I must say I had such an enthralling experience that now I frequently use MobiTrack to reach places. The best part is if now somebody tells me to reach somewhere I have never been before; I just don’t need to take directions anymore. I just feed the address in MobiTrack system on my mobile phone and it takes me directly to my desired location without any hassle. The simple life!

And the Award for ‘Pampers Super Star’ goes to...

Here’s a treat for all those mummies and daddies out there who love to capture their baby’s cute, adorable and sometimes amazingly funny moments in the lens of their cameras. Pampers Pakistan has yet again come up with a unique video competition giving babies all over Pakistan a chance to become Pampers Super Stars!

The Pampers Super Star competition is commencing from 1^st February and will continue till 6^th March 2010. All you have to do is make a video of your baby playing, dancing or doing something really funny or awfully cute and then go to Pampers Pakistan website, upload the video, ensure that your video gets the most votes and your baby could be among the winning Pampers Super Stars.

This competition is valid only for babies of ages 6 months to 3.5 years and the winner of the competition will be decided on the basis of maximum number of online and SMS votes received. There will be a total of 10 winners and each of the 10 winning babies will get free supply of Pampers for one year and they will be promoted as the “Pampers Super Stars.”

If you think your baby has what it takes to be in the lime light, shine like a twinkling little star then I suggest you grab a camera and start filming your baby’s activities. You never know when your baby does that pamper shaking dance or makes that cute little face or sings an award winning opera and you surely don’t wana miss it!

So here I leave you creative mommies and daddies with your cute little babies but before I go, let there be…LIGHTS, CAMERA, and ACTION!!!

Ufone’s theme for 2010 – Spreading Smiles!

Ufone is one of the big 5 telecom companies of our country and it is definitely one of the pioneer companies who were at the forefront of our telecom industry’s early development phase. Last Friday, Ufone celebrated its 9^th birthday and the whole theme around the birthday celebration campaign was revolving around collecting smiles from across the nation. On their 9^th birthday, I extend my warm wishes to Ufone and good luck for the years ahead.

It is true that Ufone has spread smiles everywhere, may it be in the form of offering economical packages to its customers or coming up with hilarious ad campaigns for everyone for last 9 years. I must say I always adored Ufone for its creative ad campaigns. The way Ufone has adopted humor to create a niche for itself in the advertising clutter and chaos, it is really worth appreciation. I just can’t help but smile every time I see a new Ufone commercial on television.

This year’s theme for Ufone is “Spreading Smiles” and they initiated the process right from the celebration time of their 9^th birthday. Ufone, on its 9^th birthday asked its customers to send smiles to Ufone by sending birthday wishes and well quite a hundred and thousands of their satisfied customers did so by sending them their smiles in order to participate with Ufone in its birthday celebration.

As much as I enjoy watching Ufone’s commercials, I am equally concerned about the longevity of the same old fun and frolic theme in all of their ad campaigns. There is no denying the fact that people tend to like and recall funny ads more than other rather serious ads but at the same time, an ad campaign also depicts a brand’s personality. So far, Ufone is slapstick, comedy show kind of brand and as much as they want to spread smiles, I am of the view they need to get a little serous to identify them as a brand with a superior persona.

Ufone says it’s all about U but then not all of ‘you’ is funny, jolly, happy go lucky person. Especially the professional people or the corporate class wants some level of sophistication in everything they are using. Also, just as a cultured witty person is always preferred over a person cracking jokes all the time, a brand that encompasses a little bit of all traits is a brand for everyone than one which only incorporates one trait.

One thing I am pretty sure though, if the more serious professional class is not what they are targeting then it’s fun-loving nature will help Ufone go miles by spreading smiles! :)